Did you know that only 51% of small businesses have websites, despite the fact that 97% of consumers search for products and services online?
The disconnect between small businesses and the growing number of consumers who vet brick-and-mortar businesses based on their online presence may be costing entrepreneurs millions of dollars. We think that if a company or a small business does not have an online presence, they are missing a huge percentage of the population that could be shopping at their store.
A website not only helps small businesses promote and sell their products and services, but it also allows them to differentiate themselves from their competitors, which is especially important for customers who rely heavily on the Internet to learn everything there is to know about a company. As a result, a website is one of the most important business assets for disseminating information, establishing credibility, and standing out in crowded markets.
According to a recent report, 97% of small businesses in the United States with a website recommend that other small businesses establish a website as well. This is why:
- STRENGTHEN YOUR CREDIBILITY
You can create a brand presence for your company on social media, but the platform limits your design, process, and technology options. Small businesses can benefit from a website in terms of flexibility, control, branding, and credibility. 84% of US consumers believe that a company with a website is more credible than one with only a social media page. A website can help you gain credibility and attract new customers.
- FIND CUSTOMERS
According to a report, 88% of small businesses in the United States with a website agree that it has made it easier for customers to find them. Customers nowadays are constantly searching on computers, tablets, and smartphones. A website allows them to find your company and learn about it and what it has to offer at any time and from any location.
- EXPAND YOUR BUSINESS
Many small businesses want to grow and reach out to new customers. While face-to-face interactions are important, and word-of-mouth is often effective, a website allows you to “pass your card out” to thousands of people online. You can sell items online and ship them to customers almost anywhere in the world with an e-commerce store. Customers in a neighbouring city or state may be interested in your services, resulting in a larger service area and, possibly, the establishment of regional offices. In fact, 81% of small businesses in the United States say that having a website has helped them grow. A website allows you to reach a larger number of potential customers.
- GAIN A COMPETITIVE EDGE
According to a recent report, 93 percent of US consumers conduct online research before making a purchase. Consumers want to be well-informed about their purchasing decisions, including what they buy and where they buy it. You risk losing customers to businesses that already use the online marketplace if you do not have a website. If you’re in direct competition with another business that has a website, your competitor has a clear advantage—especially if they’re marketing their website effectively. A website can assist in levelling the playing field.