What is Marketing?
Marketing is not a stand-alone activity. Rather, it is teamwork, integrated with all other functions of your business and covers a broad spectrum of activities.It is about determining the value of your product or service and communicating that information to customers.There are several things you might consider before making your product available for marketing. When developing a general profile of your customer or client, you define them by their demographic characteristics such as the size of the household and description, disposable income (money available to spend), education, occupation, cultural and ethnic background.
Several Ways of Marketing
Acquiring new customers involves persuading consumers to purchase a company’s products and/or services. Companies and organizations consider the cost of customer acquisition as an important measure in evaluating how much value customers bring to their businesses.Our acquisition refers to gaining new consumers for our clients which includes establishing a relationship with prospects to identify their needs and determine how the products offered to relate to them. It is the critical connection that facilitates the acquisition of targeted customers in an effective way.
What is face-to-face marketing?
Face-to-face or door-to-door marketing is the act of going from one person to another physically to sell your services or products. Face-to-face marketing is not an easy thing to do for the new entrepreneur or freelancer. However, it’s a very powerful way to build a business. The key to this kind of marketing is not to come across as someone on the “hard sell” but to introduce yourself as a neighboring business and to start communication.It is a process in which salesperson interacts with the consumer directly to sell the product or services. It can occur during a sales meeting or in a retail environment. Face to Face Selling is considered as a cornerstone of sales. It can be done through presentations, persuasive pitch or demonstrations. For major customers like to meet salesman rather than opting for telephonic or online buying.
Door-to-door is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning in which the sales staff walk from door to door, try to sell, advertise a product or service to the public.Providing a suitable market for your product, understanding your key competitors, and achieving customer satisfaction. As a successful entrepreneur, you might consider what type of competition exists in your target market and what impact will it have on the firm’s ability to gain a competitive edge.The uniqueness of your firm’s product or service, the number of competitors, the size of your competitors, the overall demand and the price will be the key factors in gaining the competitive edge.
By accurately identifying and analyzing your firm’s target market and its relative competition, you may recognize potential opportunities for success in selling your product or service. These opportunities, which your competitors may have overlooked, will provide your firm with the vision to develop marketing mixes far superior to your competition.Providing and receiving ongoing support and training of your products.It is important for you to understand the type and amount of continuing support you will receive and provide. That is why you need us to help you to improve the performance of your business and to ensure that you are operating your business to brand standards as well.
How To Market Your Business To Get Results
If you’re a small or a big business owner with a modest budget, you may be wondering where to begin with advertising. Although the advertising world can be overwhelming, the good news is that you know your business better than anyone else. Here are a few things to consider when creating your advertising plan.You may think your goal is to increase visibility for your product or service. But take it one step further. You don’t just want people to know about your company, you want people to become customers or clients of your company. To covert people from an audience to your customers or clients, you’ll need to solve their problems.Either your product is something they need or would like, or your service offers a convenience or skill that is sought after. As you define your goals, you’ll also need to define your potential customer’s problems and how you solve them.Then, this solution will need to be communicated in your advertising.
Learn where to find your audience
Learn where to find your audience Reaching your audience is important, but do you know where to reach them? If you’re a DIY woodworking company, would a roadside billboard work best, or would you be better off targeting bloggers who like your medium?Marketing is not a one-size-fits-all solution. You must tailor your content and choose your marketing platform based on where your customers are most likely to be reached.
Do your homework before committing to a marketing method
Do your homework before committing to a marketing method If you’ve defined your goals and think you know how to best target your audience, you’ll still need to do some research before signing a contract or sending money to a partner. When working with a local marketing company or freelancer, do your due diligence in calling references and searching the web for reviews. Be wary of too many 5-star or “perfect” reviews online. While many companies really are that good, sometimes, a perfect record is forged with fake reviews. You don’t want false advertising for your company, so it’s best to avoid any companies or individuals you suspect may be using these tactics. You want real results from real people.And you want to know how your advertising partner’s clients felt about their bottom line results.
Stay on brand
Stay on brand Although almost anything goes in the advertising world, it’s important that you know who your company is and the importance of staying on brand. What may work well for a beer or entertainment company may not translate to your industry. Knowing what’s appropriate in your field is as important as knowing where to reach your customers. Many advertising agencies or contractors can help you develop a brand for your company if you don’t already have one. It’s critical to keep the messaging consistent throughout all your campaigns. By keeping your brand front and center, customers will remember it when they’re looking for your product or service.
Learn how to do some things yourself
Learn how to do some things yourself Let’s say you have a small business that does a lot of online sales. If your business has active social media sites, you may want some help branding those, but if you’re proficient at using the platforms you may want to interact with your customers on your own. Beware that the world is watching you. Keep everything very professional. If a customer or client has a complaint or leaves a bad review, acknowledge it, and then try to take the conversation into a private setting.Above all else, avoid getting into an argument with your client or customer on a public forum. Even in private, this is very bad for business. But one rude or nasty comment from a business owner online can haunt your company’s reputation forever.
Be realistic about your goals
Be realistic about your goals If your company is brand new and you’re just getting into marketing, don’t think you’ll become the next national sensation overnight. Building a quality business with reoccurring and loyal customers takes a lot of time and effort. Every “overnight success” is years in the making. You probably won’t have new customers or clients knocking down your doors in the first week of your marketing campaign. But over time results will come.
Commit what you can afford to ongoing marketing
Commit what you can afford to ongoing marketing efforts Instead of running one or two random campaigns, consider your financial situation and determine how much you can afford to have an ongoing campaign or contract with a marketing company. By consistently advertising your business, you’ll drive more traffic. People are more likely to try something they’ve heard about or feel they are familiar with so getting name recognition for your company is often the first step in an ongoing campaign. After you’ve gained the trust of your audiences, you can move on to promotions, events and other advertising campaigns for more specific things.
Make use of free resources Applications like Google
Make use of free resources Applications like Google Maps, Google Locations, Yelp, and Facebook pages are free to create. If you have a physical location or website for your business, you’ll want to make sure it can be discovered through Google, Yelp, Facebook or other prominent social media sites. To create a listing in Google, visit the Google Business page and create your listing. You’ll need to verify it, but once it’s done your place of business will be easy to find and review on Google. For Yelp, the process is similar. Visit the Claiming your Business page on Yelp and follow the steps to get your business up on the site. Remember that when you begin advertising, instant results are unlikely. Marketing should always be part of your long-term business strategy to establish and maintain awareness of your brand to keep customers and clients coming back, you’ll need to stay top of mind. Consider rewarding your loyal customers with some sort of incentive to keep using your small business and focus on customer service. Word of mouth is still some of the best way of marketing in all.